How Much Money Do YouTubers Make? (2023)

Money / Entrepreneur

By Cynthia Bowman November 10, 2022
  • How Much YouTubers Make
  • YouTube's Top Earners
  • Making Money on YouTube

How Much Money Do YouTubers Make? (2)

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The popularity of YouTube has exploded since it first launched in 2005. With more than 1.7 billion unique visitors a month, YouTube itself is hugely successful, but the site has also served as a platform for a series of internet celebrities to find fame and fortune.

These YouTube stars have huge fan bases and their videos rack up millions and even billions of views, bringing in impressive revenue from advertising, endorsements and other business ventures.

So just how much do YouTubers make? Check out some of the top YouTube earners of 2021, according to Forbes, and ways you can cash in on social media.


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How Much Money Do You Make on YouTube?

How much money you make on YouTube depends on your niche, audience and how many subscribers you have.

You can start side hustling with the YouTube Partner Program, but you’ll need to meet minimum requirements first. To get accepted to the program, you’ll need:

  • At least 1,000 subscribers
  • A minimum of 4,000 hours of your content watched in the last 12 months
  • A linked Google AdSense account for payment
  • To follow and agree to the YouTube channel monetization policies

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How Much Money Does a YouTuber Make Per Hour?

Breaking it down to earnings per hour is hard. It all depends on how long it takes you to produce content and build an audience. It may take you months to make a living hourly wage when you’re just getting started. But as your audience grows and your YouTube production expertise gets better, you could conceivably start making YouTube star income. However, it’s easier to look at income by subscribers and views.

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How Much Do YouTubers Make Per 1,000 Views?

There is no exact formula for how much you can make when you have a successful YouTube channel, but there is a way to measure earnings per view.

(Video) This Is How Much YouTube Paid Me For My 1,000,000 Viewed Video (not clickbait)

According to data from Influencer Marketing Hub, the actual rates an advertiser pays YouTubers are between 10 and 30 cents per view, with an average of 18 cents per view. On average, a YouTube channel receives $18 per 1,000 ad views, which equals $3-$5 per 1,000 video views. If you receive 1,000 views per day, you could potentially earn $90-$150 per month.

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How Much Do YouTubers Make Per 100,000 Views?

If you can grow your subscriber base to a significant number to hit at least 100,000 views, and you are able to make $3-$5 per 1,000 views, that equals $300-$500 per 100,000 views. If your video gets 100,000 views per day, that’s $9,000 to $15,000 per month.

How Much Money Do You Make on YouTube Per One Million Views?

Again, considering the average revenue of $3-$5 per 1,000 views, you would earn $3,000-$5,000 with 1 million views. At 1 million views per day, your monthly income would be a whopping $90,000-$150,000 per month. And while it seems absolutely impossible to earn that level of income in 30 days, it’s not for some.

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The biggest YouTube Stars easily hit 1 million views per video and often much, much more. For example, a video from top YouTube earner Mr. Beast, “I Survived a Plane Crash,” was viewed over 64 million times in just two months.

How Much Do YouTubers Make When They Hit Big?

Did you know that Justin Bieber’s rise to fame started on YouTube? His videos performing music as a kid went viral and catapulted him into legitimate musician status. And according to Influencer Marketing Hub, the pop singer made a jaw-dropping $226 million on the platform last year. Bieber aside, how much money do YouTubers make?

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(Video) how much youtube paid me for my first 6 months with 8.5K subscribers | my monetization & analytics

Take a look at the trajectory of some of the highest-paid YouTubers right now for inspiration. You’ll find that they are regular people, even some kids, who managed to grow a following that makes them millions of dollars today. Here are ideas on how to make money on YouTube from the stars that do it best.

Mr. Beast

Estimated earnings: $54million a year

With a whopping 110 million subscribers, Jimmy Donaldson — aka Mr. Beast — tops the list of highest-paid YouTubers. His videos cost $10,000 to produce, according to Rolling Stone magazine, and include challenges such as “Would You Swim With Sharks for $100,000?” and “Extreme $500,000 Game of Tag.” But that’s not the only way Donaldson makes his millions. He also owns MrBeast Burger, which is a ghost-kitchen concept that operates out of existing restaurants; Feastables, his own line of 100% plant-based chocolatebars; and he sells an estimated $500,000 per month in Mr. Beast merch.


Estimated earnings: $38 million a year

Mark Fischback — also known as Markiplier — has been at the YouTube earnings game for about a decade. He only has about one-third the amount of Mr. Beast’s subscribers at 33.9 million, but he still pulls in a hefty sum each year. His videos largely focus on making humorous comments as he shows off his video-gaming skills. Markiplier said in a recent interview with YouTuber Anthony Padilla that the amount of wealth one can make on YouTube is “unfair” and that he’s given a lot of his wealth to charity.


Estimated earnings: $28 million a year

The Like Nastya channel tops the list of most-viewed YouTube channels ever. Nastya’s loyal, 102 million subscribers tune in regularly to watch the child star learn new things, study math or read a book with her dad, attend her friend’s birthday parties, play dress up and more. In addition to her YouTube fame, Nastya recently signed a deal to create branded merchandise such as clothing, toys and homeware — plus, an NFT collection.

Ryan’s World

Estimated earnings: $27 million a year

Ryan’s World is a YouTube channel that’s dominating in views, subscribers and income. Boasting33.6 million subscribers, 10-year-old Ryan Kaji makes not quite $30 million from his channel, but that’s nothing compared to the Ryan’s World reported retail sales of $250 million at major stores including Walmart and Target.

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Dude Perfect

Estimated earnings: $20 million a year

The Dude Perfect channel has 58.4 million subscribers, making it the most subscribed sports channel on YouTube. The dudes of Dude Perfect make most of their money from the sponsored ads on their channel. Even if they’re splitting the cash five ways, making $4 million each per year playing sports with your high school buddies is a pretty sweet way to make a living.

How Do YouTubers Get Paid?

As you can see from the biggest YouTube stars, how to make money on YouTube is more than getting views. You’ll also need to go after a few different income streams. There are a few ways to make money on YouTube. The savviest stars take advantage of all of them, including:

  • Sponsorships and collaborations with brands promoting their products.
  • Affiliate sales in which you get a commission if your audience buys a product or service you recommend.
  • Selling your products and merchandise.
  • Using the channel to promote your other projects.

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Here are some of the frequently asked questions regarding YouTubers' earnings.

  • How much does a YouTuber with 1 million subscribers make in a year?
    • It's important to understand that YouTube doesn't pay YouTubers per subscriber; instead, it pays per view. However, subscribers are needed for views. Intuit Mintlife estimates that the average income for a YouTuber with 1 million subscribers is around $60,000 annually.
  • Do YouTubers get paid monthly?
    • Yes, earnings from the previous month are added to the YouTuber's AdSense account balance between the 7th and the 12th of the current month. Then, if the YouTuber's account balance has met the required threshold and there are no payment holds, the earnings are paid to the YouTuber by the 21st to 26th of the month.

Cynthia Measomcontributed to the reporting for this article.

Information is accurate as of Nov. 9, 2022.

Editorial Note: This content is not provided by any entity covered in this article. Any opinions, analyses, reviews, ratings or recommendations expressed in this article are those of the author alone and have not been reviewed, approved or otherwise endorsed by any entity named in this article.

Our in-house research team and on-site financial experts work together to create content that’s accurate, impartial, and up to date. We fact-check every single statistic, quote and fact using trusted primary resources to make sure the information we provide is correct. You can learn more about GOBankingRates’ processes and standards in our editorial policy.

(Video) I Asked YouTube Millionaires How Much They Make


How much does TikTok pay per 1000 view? ›

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.

What's considered 6 figure income? ›

A six-figure income is usually considered to be $100,000 or more per year. It can also refer to a net worth between 100K and $999K/year. Know what six-figure income means to your industry. This is not an easy topic, as many fields have different standards for what six figures mean in terms of annual salary or revenue.

Do you get paid for 1 million views on TikTok? ›

In broad terms, the creator fund will pay between 2 to 4 cents per 1,000 video views. So, if your video gained 1 million views, you could make $20 to $40. But the creator fund is just one way to earn an income through TikTok!

How much money does 1 million Instagram views make? ›

According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.

How can I be a millionaire in 5 years? ›

9 Steps To Become a Millionaire in 5 Years (or Less)
  1. Create a Plan.
  2. Employer Contributions.
  3. Ask for a Raise.
  4. Save.
  5. Income Streams.
  6. Eliminate Debt.
  7. Invest.
  8. Improve Your Skills.
5 Sept 2022

How does Tik Tok pay? ›

TikTok does not directly pay creators to produce and upload videos. TikTok does offer funding for creators in the form of the TikTok Creator Fund (more on that above), but payment varies based on factors like the number of video views, the level of engagement, and the authenticity of users engaging with the post.


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