5+ Ways to Sell Beats in 2023 (Entrepreneur Guide) - Gemtracks Beats (2023)

Music Production

By Gemtracks StaffJan 18th, 2023


Imagine being a recording artist. For a cheap $149, buy one-off beats by top producers to use in your songs.

Gemtracks is a marketplace for original beats and instrumental backing tracks you can use for your own songs.

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It is estimated that the online beats industry can generate an annual average of $30 million in sales. Selling beats online is definitely one of the best and most lucrative ways of making money as a music producer. Thousands of beatmakers take advantage of the opportunities to turn their passion into revenue streams, and you can too.

In case you want to share your beats with the world while earning a bit of extra income in doing so, you are in the right place. In this guide, you will get to know all about selling beats online and how to sell them to make profits.

Why do you need to sell your beats online?

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Selling beats online will allow you to bypass the usual obstacles of the mainstream music industry and let you take your own future into your hands. You can get started right away as you won't have to assemble a team of experts, find a reliable manager, get a record company to back you, or blow through your savings account. You can just get started right away. All you'll need is the ability to create exciting sounds and the right way to get your beats heard by the masses.

People who have been producing music for a while would have probably contemplated monetizing their skillset at one point or another. Everyone has got bills to pay and you would have to justify the amount of time you're spending on a Digital Audio Workstation instead of working a part-time or full-time job. This is where selling beats and instrumentals online come in and rescue you. You can put your best material out and get music artists from different genres to buy and use them.

The more revenue generated from your music production business, the more time you'll be able to dedicate to things that you actually enjoy. Having a passion is great but what is even better is getting recognized for your talent and capitalizing on it to make a living at the same time.

Did you know Gemtracks is also a public beats marketplace? Start your career or hobby as a singer-songwriter by purchasing our custom beats for only $149!

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Could selling beats and instrumentals online be a profitable venture?

How many people have you come across who can boldly say that they're able to make six figures a year working as little as 20 hours per week?

Robin Wesley, the co-founder of Urban Masterclass and chart-topping record producer has pulled it off.

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In 2013, Wesley sold his first beat online, making $500 in sales that year. Fast forward two years, he was making over $30,000 from his beats and he is now making six-figure earnings annually.

Not just Wesley, since the marketplace for online beats has become more mainstream, there are numerous talented beatmakers who have sold beats and made thousands or even millions in the process. Producers have sold over $30 mil worth of beats on Beatstars and Airbit. If you're an ambitious beatmaker, there is nothing stopping you from becoming one of them.

The growing benefits and desire for independence by artists in this industry means that selling beats online will only continue rising in popularity.

Lil Nas, the popular musician used beats that he bought online for creating his top hit "Old Town Road". The music sensation originally purchased the track for just $30 from Dutch producer YoungKio. Once the song blew up, the Universal Music Group were impressed by the upcoming producer and signed him to their label.

Back in September of 2017, Chau Dang Khao, an obscure Vietnam songwriter purchased one of Wesley's beats for $100. The song he produced with that beat made it to #1 ranking on the Vietnam Music charts and today that song has over 180 mil views on YouTube.

By selling beats online, you will not just be able to earn a decent chunk of income but you can also make it to the big leagues, attract bigger gigs, and better opportunities to get noticed by record labels.

How to create the pricing and licensing structure?

Once you have produced the beats you want to sell, you should figure out how much you'll sell them for. The beat prices will be influenced by artist reputation, uniqueness, brand, target audience, quality, and the platform you're using.

Your primary goal should be to sell as many beats as possible so that you can try and stay within a reasonable price range in every marketplace while also avoiding underselling yourself. The average starting price for online beats is around $30 for non-exclusive licenses while exclusive beats could cost you 20 times that.

Also, you should remember that you can sell beats repeatedly, so even if you let them go for lower prices, it won't hurt you much in the long run. Make sure you improve your skills and grow your reputation, you could always charge more for your beats once you have enough experience and weight on your name.

There are many types of licenses that beat sellers make use of, but they are broken into two types, exclusive and non-exclusive.

  • There is one exclusive license involved whereas you could offer as many non-exclusive licenses as you want, with varying user rights.
  • The beats having better audio quality and more user rights will get higher license prices.
  • Exclusive licenses could only be sold once to one client but you could sell and resell non-exclusive licenses to an unlimited number of clients.
  • Once an artist purchases the exclusive licenses for beats, no one else will be able to buy a license for those beats.

How to sell beats online?

There are numerous online options to sell the beats you're producing. You just need to figure out which of them will work best for you based on your output, goals, and budget.

Run a Beat Marketplace or Private Store

The #1 way to sell beats is to run a beats marketplace website like Gemtracks, Beats Stars, and Air Bits. You will be selling your own beats, and beats made by others - AND earn a percentage of the sales if the beats were made by someone else. Just imagine the amount of money you could earn with 1,000 sellers in your marketplace. Even on days you aren't making beats, you can still have your sellers do the work for you.

You may be thinking you need to be a web developer or be very technical to start a marketplace website, however that is not the case.

Gemtracks offers a Marketplace Builder with a simple interface to drag-and-drop the design of your website, and publish it with a click of a button.

If you don't want to run a marketplace, you can use the builder for your own private store too.

Try it now and become a music entrepreneur!


Your Own Beat Marketplace

Be your own boss and run a beat marketplace like Gemtracks, or open a private store selling your own beats.

  • No design or technical experience needed
  • Instantly deploy your marketplace
  • Allow other beatmakers to sell beats
  • All files (beats, images, etc.) stored on Gemtracks’ servers
  • 24/7 support

Access Gemtracks Builder

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Join instrumental stores

5+ Ways to Sell Beats in 2023 (Entrepreneur Guide) - Gemtracks Beats (1)

Most beat stores offer software that'll streamline the beat-selling process for you. These will have ready-made features. You only need to sign up, create your profile, upload your beats, and start selling within a matter of minutes.

The beat store we recommend you to sign up for is Gemtracks. It is the biggest beat marketplace in the world, and offers many advantages such as being able to sell each your beats at the price of $149 in exchange of giving the buyer the master ownership and copyright. This business model has been proven to be attractive and profitable to both buyers and sellers. Click here to join Gemtracks.

Other beat stores out there are -

Try out these stores, check out their features and price packages, and compare services before you make your decision.

Develop a personal website

5+ Ways to Sell Beats in 2023 (Entrepreneur Guide) - Gemtracks Beats (2)

Even if you decide to go with another option, it would be a great idea to develop a website of your own. You could use it to gather contact details for your email marketing, share more about your brand, and your journey into making beats.

It may cost more upfront and take a lot longer to design your beat selling website but it is definitely worth the investment. Here is why you should have a personal website -

  • It will make you see professional and show that you're serious about your craft
  • Have complete control over how your website looks, your brand, and how the buyers experience purchasing beats from you
  • You'll get to keep all the revenue that you make from sales without having to pay commissions
  • Your website would focus on you and your beats alone
  • You could drive traffic to your beats using a search engine
  • You will be able to grow and maintain a solid audience with the blog. This audience will further help you generate leads.

Use online forums and communities

5+ Ways to Sell Beats in 2023 (Entrepreneur Guide) - Gemtracks Beats (3)

There are different forums on the internet where you can find like-minded artists or compete in battles and contests. There are many people in these communities who are looking for beats and instrumentals to buy, so leveraging these connections to get feedback on your present and future customers.

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You could start selling beats on Reddit or the forums you belong to and earn a great stream of sales. You could also forge connections that might pay off well in the future.

  • r/makinghiphop
  • r/WeAreTheMusicmakers
  • r/trapproduction
  • r/trap
  • r/musicproduction
  • r/FL_Studio

Sell beats on SoundCloud

5+ Ways to Sell Beats in 2023 (Entrepreneur Guide) - Gemtracks Beats (4)

Although it isn't a foolproof way of getting seen by the right people, SoundCloud is still an exciting prospect to sell beats online.

The platform has millions of music fans who are looking for audio content and many great artists trying to find the hottest beats. By posting your beats and instrumentals on SoundCloud and networking with others, you could get noticed and attract potential leads.

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Showcase your beats and instrumentals on YouTube

5+ Ways to Sell Beats in 2023 (Entrepreneur Guide) - Gemtracks Beats (5)

YouTube is arguably the music mecca with over 2 billion unique users and over 3 billion monthly searches. These impressive stats make the video streaming giant the second-largest social media network and search engine on the internet.

Content creators of all genres use YouTube regularly, so it should come as no surprise that this platform is quickly becoming one of the most favored platforms for selling beats. Because of the large volume of content on this platform, it can sometimes be difficult to appear on the search and generate sales initially.

However, once you learn to sell effectively, you can make a lot of money not just from the beats but also from the views your videos attract.

For selling your beats on YouTube, you will need to start uploading videos of yourself talking about producing beats. If you're able to make interesting videos, you will attract an audience. Potentially, your viewers will keep growing over time.

Once you have managed to gain a sizeable audience, you can start promoting your beats and direct the buyers to your beat selling store.

5+ Ways to Sell Beats in 2023 (Entrepreneur Guide) - Gemtracks Beats (6)

There are billions of active social media users across various platforms so there is definitely a great number of people who are looking to purchase high-quality beats. This will mean that there will be plenty of opportunities for you to sell your work.

The key to selling beats on social media would be to avoid sharing sales-y or promotional content and focus on sharing high-value posts that people naturally engage with.

No matter how great your beats are, people will tune you out if all you're doing is posting about your page saying "Just dropped new stuff" or "Buy my beats" etc.

Social media needs to be fun and lighthearted. You should show people what you do, who you are, and why people should care.

Share videos of your production process, the beats you're making, and more. Talk about your beat making experiences, the songs you're not able to get enough of, and everything else in between. If you are talking to people, you will likely inspire interactions and engagement.

Be patient if you want to be successful at selling beats

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Patience will be key for online music producers.

Every beatmaker is looking to make thousands of dollars per month right off the bat, but it doesn't always work that way. If you are impatient, it will hurt your beat selling website tremendously. Avoid jumping from strategy to strategy because most of them will likely fail.

Be sure that you're focused on growing your business. Resist the temptation of making fast cash, be patient because results will come.

Avoid falling into the trap of information overload. This is one of the main reasons why most music producers struggle to sell beats and instrumentals online. It is very easy to create a profitable music production business if you concentrate on the core principles of what works and leave what doesn't work.

Have patience, work on the beats, get your business plan together, and you will find success knocking at your door.

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Climb the ladder to success

By this time, you have learned how to sell beats online properly. It will take more time than you would have expected. But once you've got it going, it will be less daunting.

Selling your beats and instrumentals in the online marketplace will be a great way of increasing your fan base, get more viewers to notice your work, earn a regular income, and invite an abundance of professional opportunities that leads you to greater and greater success.

You don't need to know everything right away or have every possible gadget. Let go of any hesitation and set up an online store to sell your beats, and keep learning as you move forward in your career.


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